This Executive Summary shares findings from the 2025 NACCAP and CCCU market research, led by JM Partner Solutions, exploring how prospective students, parents, alumni, and counselors perceive and engage with Christian higher education today. Drawing on input from more than 4,000 participants across multiple audiences, it provides a comprehensive view of the college decision journey and highlights key insights on cost, value, career outcomes, faith, and community to help campus leaders better understand the market and respond with clear, strategic action.

Drawing on input from more than 4,000 participants across multiple audiences, the research provides a comprehensive view of the college decision journey.

This Executive Summary is publicly available, while the full report is provided exclusively to the participating NACCAP and CCCU member institutions.

View the Executive Summary →