IDEAS & PERSPECTIVES
Insights
Articles and reflection on leadership, enrollment, and navigating change across higher education.
Market Research
Findings from 2025 research on how prospective students, parents, alumni, and counselors perceive Christian higher education today.
Jessica Mireles
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ALL INSIGHTS
More from our team.
All
Enrollment
Leadership
Institutional Strategy
Market Research
Enrollment Strategy
Yield Is Not a Season. It’s the Outcome of Everything You Do.
In traditional enrollment management, March and April are framed as “yield season.” That narrow window is short-sighted—yield is the cumulative outcome of everything an institution does, all year long.
Mike Marston
Strategic Enrollment Planning
The Plan Is the People: Why Strategic Enrollment Planning Must Invest in Your Team
Most institutions that undertake strategic enrollment planning emerge with a document. Fewer emerge with a team capable of executing it.
Dr. Michael Ritter
Program Planning
The Signals Are Converging: Why Colleges Must Rethink Program Planning Now
Federal policy, the labor market, and student and family expectations are converging in ways that demand a rethink of program planning.
Pamela Lee
